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"VDC's AIDC research is a crucial resource for Intermec's strategic planning process."
—Senior Vice President of Corporate Strategy
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—Executive Vice President
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“As a leading technology market research and strategy consulting firm, VDC serves as a valuable resource for our strategic development and analysis of current and emerging opportunities.”
—VP Marketing and Channel Support
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“The continuously evolving AIDC industry requires that we keep abreast of the latest trends and market developments to meet our customers’ requirements. VDC helps keep us at the top of our game.”
—V.P. Marketing
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“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
VDC Analysts are regularly cited in the publications of leading national and trade media outlets, in print, online, at conferences and in other formats. Recognized for our deep market knowledge and ability to identify trends that matter, reporters and editors come to VDC for information and quotations that enahnce and add credibility to their reporting. If you are with a media organization and would like to obtain a quotation from a VDC analyst, please visit our "For the Media" section.
| Publication: | Online Media Daily |
| Date: | 5/11/2012 |
| Citation: | Much of the attention to date on NFC has focused on mobile payments, but the technology can enable marketing, advertising, digital content delivery, access control, gaming, device pairing via Bluetooth and location-based services, according to VDC Research Analyst Mike Liard.
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| Publication: | RFID Journal |
| Date: | 4/12/2012 |
| Citation: | "Customers want standards-backed technology," [says Michael Liard, an analyst at VDC Research]..."This is an example where vendors find some common ground in a collaborative way," Liard states, that is likely to benefit the UWB and active RFID industries, as well as end users. Customers, he adds—particularly large "tier-one" organizations—prefer a standard and are likely to be less comfortable with proprietary technology. Read Entire Article |
| Publication: | RFID 24-7 |
| Date: | 3/27/2012 |
| Citation: | In a recent web cast hosted by VDC Research, RFID analyst Mike Liard estimated that apparel accounts for 75-80 percent of passive UHF item level tagging volume, with nearly 1.3 billion tags expected to be consumed this year...“The hottest vertical using passive UHF tags for ITL is without question the retail apparel segment, for both open loop and closed loop supply chains,” says Liard... “China and Korea are deploying the technology and trying to achieve protection of brand and to enable consumers to authenticate products in a retail environment,” says Liard. Read Entire Article |
| Publication: | MediaPost Online |
| Date: | 3/22/2012 |
| Citation: | Michael Liard, director of the Automatic Identification Business Practice at VDC Research, will highlight NFC, the "next big thing for advertisers," at the Search Insider Summit in April.
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| Publication: | AIMGlobal.org |
| Date: | 3/7/2012 |
| Citation: | "I think that RFID is always worth a look for enterprises out there in the space and one of the ways I advise them, when I can and where I can, is to tell them to revisit their RFID strategies and even their RFID program management and really take to heart the concept of business process change before technology change. I think, years ago, we were so wrapped up in the technology change aspect of this dynamic that we lost sight of [the fact that] RFID is another input technology similar to those that we've seen in the past and we will see in the future and should not be treated separately." Read Entire Article |