Testimonials
“VDC’s syndicated reports help maintain our competitive edge, drive our global strategy and keep abreast of market trends; and the custom projects we’ve completed together guide our tactical sales & marketing efforts.”
—Global Marketing Manager, OEM Solutions
Testimonials
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
—Vice President of Marketing
Testimonials
“Whether syndicated or custom, VDC’s research and insight has helped shape our barcode and rugged mobile computing strategies for the last 12 years.”
—Director of Strategic Marketing
Testimonials
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the embedded systems market."
—Director of Marketing
Testimonials
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
—Director, Market Intelligence
Testimonials
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on significant new opportunities"
—Director of Technical Marketing
Testimonials
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
—Vice President of Product Marketing for Software
Testimonials
"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
—Senior Director
Engagement Types
VDC consulting engagements are successful because the insights and guidance that we deliver to our clients are highly actionable, not just interesting. By working extremely closely with our clients to carefully define the scope and deliverables of each engagement, and by ensuring that the engagement is carefully tailored to the client's unique business situation, VDC consulting engagements provide clients with a clear course of action or the information needed to make a critical decision. We believe that a consulting engagement that leaves the client wondering what to do, or unable to make a critical decision due to insufficient information, is a failure that neither party can afford.
Being specific and contextual when defining and executing consulting engagements is as important to our clients' success as the creativity and experience that we deliver in every progress report, every interim deliverable, every final presentation, and every follow-on inquiry we support.
Product & Service Roadmap Development |
Representative Client Questions: |
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Which product like extensions and expansions will enable my firm to expand its share of revenue in existing accounts? |
Go To Case Study #1 |
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How far can I expand my offeriing footprint given my current market position, brand recognition, competition and partners? |
Go To Case Study #2 |
Market Opportunity Assessment |
Representative Client Questions: |
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Which verticals, applications, or account types represent the best fit for my current offerings and capabilities |
Go To Case Study #3 |
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Where are the best opportunities for my company based on the size, growth and structure of the market and its fit with my company's market development capabilities? |
Go To Case Study #4 |
Channel Strategy Development and Management |
Representative Client Questions: |
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What are the key success requirements for recruiting and managing a network of best-in-class channel partners for the markets that I serve? |
Go To Case Study #5 |
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Which marketing, sales and support channels are customers in my target markets migrating to and from? |
Go To Case Study #6 |
Merger & Acquisition Commercial and Strategic Due Diligence |
Representative Client Questions: |
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Which participants in the markets that I am evaluating are in the best position to access the most rapid growth, highest margin segments? |
Go To Case Study #7 |
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For the specific investment target that I am performing due diligence on, how strong is the company's current position and what will it take to improve it? |
Go To Case Study #8 |
Management Team Strategy Development and Business Planning Workshop |
Representative Client Questions: |
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Where is the intersection between the most attractive strategic options and the most achievable, and how do we present it to the board? |
Go To Case Study #9 |
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What is the unvarnished market perspective on our firm, its capabilities and direction, and how do we communicate this to our line management to initiate change? |
Go To Case Study #10 |
To learn about how your company can benefit from VDC's unique approach to research-based consulting, please contact:
VDC Research Group, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760 USA
508.653.9000
consulting@vdcresearch.com